About me

Before I ever held the title Creative Director, I was already in business, drawing my name in graffiti, selling custom lettering and personalized designs on Trapper Keepers, and learning firsthand how art, identity, and culture move people to buy. What started as street-level creative hustle evolved into a 15+ year career architecting brand systems for consumer products, ecommerce, fashion, retail, and experiential brands across Los Angeles and New York.

I spent over a decade as a professional graphic designer before rising into supervisor and lead designer roles, mastering not only design, but production, manufacturing, packaging, and the business systems behind successful brands. Along the way, I worked in retail as a Visual Merchandising Manager, curating layered looks, building creative environments, and engineering in-store experiences that turned slow-moving products into top-selling combinations.

That retail fashion sensibility led me into commercial and theatrical print representation with Wilhelmina in Los Angeles, where I refined my understanding of visual storytelling, brand presentation, and high-end production pipelines used in fashion, entertainment, and advertising.

Today, I operate as a Director of Brand, Growth & Visual Systems, building scalable brand engines across Shopify, Amazon, retail, experiential installations, packaging, content, and manufacturing. My work bridges creative direction, ecommerce growth, large-format production, and international vendor coordination — helping brands scale faster, reduce friction, and dramatically increase visibility.